6 Tips For Achieving Better Online Engagement From Your Social Media Videos

In our last blog we explored 10 Effective Ways To Use Video Content To Improve Your Business which included some of the top ways in which businesses are engaging consumers online by talking to the camera.

Posting video messages on social media is rapidly becoming the content delivery method of choice for many businesses and it’s easy to see why. Video messages are highly effective compared to regular text posts as you have a much better chance of grabbing the attention of online viewers, and you can quickly and easily record and upload messages to social media these days, without needing an entire tech team to assist you.

Whilst it is super easy to upload a video to Facebook or LinkedIn, it is also VERY easy to ruin your opportunity to engage your audience with a poor quality video.

A noisy or unattractive environment, poor audio, stumbling delivery or repetition are all ways to guarantee your viewers will swipe on to the next post in their feed before you’ve got your point across on screen.

There are a number of simple things to remember when recording your own social media video messages that will help you prepare and perfectly execute your 60 seconds in the spotlight, and make sure your viewers are captivated from start to finish.

We’ve put together our top 6 tips to help you make great videos!

1.       PREPARE YOUR CONTENT

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Our absolute top tip for improving engagement with your online video messages is to think about what you want to say before you start recording so that you can articulate a strong message with a clear point. If you press record and start talking 5 seconds after you’ve had an idea of something you want to share on camera, you’re likely to waffle on for too long, repeat yourself several times, and occasionally ‘um’ and ‘er’ while you think about your message live on camera. The easiest to watch videos are when someone knows what they want to say and says it quickly, clearly and confidently.

2.       THINK ABOUT YOUR ENVIRONMENT

Think about where you want to make your short video message and make sure you find a quiet location with minimal background noise and plenty of light. If this means pre-planning a location to use instead of whipping your phone out straight away to start talking to the camera, it’s going to be worth it when you see the number of viewers who keep watching without logging off because all they can see is the glare on your sunglasses and ten busses passing behind you.

3.       USE AN AUTOCUE

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Once you’ve decided on a topic to discuss on camera, it’s easy to write down a script to include everything you want to say, but it can be hugely time consuming to learn it off by heart, and even if you can, there’s still a chance that you might make a mistake during the recording and need to start again. All these things add up and the overall time spent planning, rehearsing and recording a video can end up exceeding the time you will have available to produce regular video content. Our top tip for efficiency is to use an autocue which is essential for seamless delivery without rehearsing your script, and will ensure that you keep your message on point without stumbling or repeating yourself.

4.       FRAME YOUR SHOT

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Decide how you want to appear on camera before you start shooting. All too often we see videos shot with mobile phones in selfie mode held at arm’s length at funny angles which are almost always too close to capture the persons full upper body. Our top tip is to place your camera or phone on a tripod and shoot straight-on with your upper body and head fully in shot. Remember – you’re the main focus, you are the subject matter, it’s you delivering the important message so your viewers want to see YOU, not whatever is going on in the background.

5.        UPLOAD SUBTITLES

Subtitles aren’t always the prettiest addition to a video message but for many, they could be the deciding factor on whether someone will watch your video or not. With subtitles, you’re allowing viewers, who can’t use sound at a particular time, to still watch and understand your message, and you will notice greatly improved viewer stats by allowing people to watch in silent mode. Morning commuters are a classic example, especially as there isn’t much else to do on the train but check your social media pages!

6.       CREATE A THUMBNAIL

Creating a thumbnail to upload instead of using a randomly selected frame from your video will allow you to add text to give the video a punchy title, as well as make sure you’re smiling in the photo instead of being caught mid-sentence and mid-blink with your mouth open. Our advice is to take a photo of you in position before you start recording, and use some free software such as Canva to overlay a title for your video with a brightly coloured background.

At CBZ Photo we have introduced a simple, affordable service, where we professionally record short video messages for our clients with high quality video and audio, and help you deliver a flowing and succinct message by using an autocue. 

If you want to get your brand messages out with professionalism, get in touch to find out how CBZ Photo can transform your social presence and increase your online engagement with quality video messages.

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